Instagram IGTV Revenue Calculator: Estimate Long-Form Video Earnings

Estimate earnings from Instagram long-form videos and IGTV through in-stream ads, brand deals, and affiliate links. Understand monetization options for Instagram video content.

Mathematical Audit

How Instagram Long-Form Video Revenue Is Calculated

Instagram long-form video revenue comes from in-stream ads (for eligible accounts), brand deals, and affiliate commissions embedded in video content.

In-Stream Ad Revenue = (Views ÷ 1,000) × RPM (Instagram Video RPM: ~$1.50–$4.00)
Creator receives 55% of in-stream ad revenue (Meta takes 45%)
Brand Deal Value = Average Video Views × $15–$30 per 1,000 views (for sponsors)
Total Revenue = In-Stream Ads + Brand Deals + Affiliate Commissions

Instagram In-Stream Ads require 10,000+ followers and 600,000+ total minutes viewed in last 60 days. Instagram video RPM is significantly lower than YouTube (~$1.50–$4 vs. $3–$25).

Operational Guide

How to Use the IGTV Revenue Calculator

1

Enter your average video views

Average views per long-form video (15+ minutes) from Instagram Insights.

2

Select monetization methods

Toggle which revenue sources apply: in-stream ads, brand deals, affiliates.

3

Enter brand deal and affiliate details

If you run sponsorships, enter typical deal value per video.

4

Click Calculate

See total estimated revenue per video and monthly projection.

Real-World Scenario Example

"A long-form video with 50,000 views: In-stream ads at $2 RPM = $100. Brand deal at $20/1,000 views = $1,000. Total per video: $1,100. At 4 videos/month = $4,400/month."

Inputs

avgViews:50000
rpm:2
brandDealRate:20
videosPerMonth:4

Result

$4,400/month from long-form video content

Important Disclaimer

In-stream ad RPM estimates are based on reported averages for Instagram video content and vary by content niche, audience location, and seasonal ad demand. Revenue projections are estimates, not guarantees. ToolGenieHub is not affiliated with Meta or Instagram.

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E-E-A-T Genuineness

Sources & References

IGTV Ads and Monetization for Creators - Hootsuite

https://blog.hootsuite.com/social-media-updates/instagram/igtv-ads-and-monetization-for-creators/

Instagram Reels Monetization 2026: What Brands Pay + Creator Earnings Guide - InfluencerFee

https://influencerfee.com/blog/instagram-reels-monetization-guide/